“India is a critical market for Samsung” March 2018 issue

“India is a critical market for Samsung”

Over the last decade the South Korean multinational conglomerate Samsung has cemented for itself a leadership position in the Indian consumer electronics market. In an exclusive interaction with The Dollar Business, Asim Warsi, Global Vice President, Samsung Electronics talks about the past, present and future of this tech giant in India and the ways in which it wants to leverage innovation to stay ahead of the curve in the smartphone space.

Interview by Ahmad Shariq Khan | March 2018 Issue | The Dollar Business


TDB: How important is the Indian market for Samsung?

Asim Warsi (AW): India is a critical market for Samsung. It is a diverse country with a population that has many requirements from the technology it uses, and we at Samsung are committed to serving these needs. We are constantly working towards innovating customer-centric products that cater to user’s needs and desires. With two manufacturing units and five R&D centres, India is the regional headquarter for Samsung’s South West Asia operations.

TDB: Was CY2017 a good year for Samsung India?

AW: CY2017 was a fantastic year for us as we witnessed steady growth across all segments. According to market research firm GfK, between January and November 2017 Samsung was the top brand in India with 42% value market share in the overall smartphone segment and a 56% value market share in the premium segment. Samsung’s market leadership in the premium segment is on account of the largely popular Galaxy S8, S8+ and the recently launched Galaxy Note 8. While CY2017 was a record year for Samsung India, we are confident that CY2018 will be even better. The growing demand for data and better speed is making 4G a reality for Indian consumers. The proliferation of 4G LTE will ...

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