To be an export enabler and make global trade a reality for all SMEs.
- To become the catalyst that makes the challenge of national boundaries a natural reason to trade.
- To drive technology that transforms the way business interests in export-import is predicted, perceived and pursued.
- To bring people, pricing, products, places and technology on a single platform for global trade.
- To innovate and connect - for the future of global trade.
- To make globalisation work for all businesses - small and large, across continents.