IG International imports first batch of organic apples from USA

The apples are imported by the company through its association with Stemilt Growers.

The Dollar Business Bureau

Committed to bringing a wide variety of fruits from across the globe to Indian consumers, IG International Pvt Ltd, India’s largest fresh fruit importers and distributors, introduced organic apples from Wenatchee, USA for the first time in India.

The apples are imported by the company through its association with Stemilt Growers, Northwest’s largest grower-packer-shipper of organic apples, pears, and cherries. By adding Organic Apples to its assortment of exotic fruits, IG International aims to cater to the increasing health conscious consumer base inclined towards organic fruits and vegetables.

Announcing the launch of organic apples in the market, Tarun Arora, Director, IG International said, “With the launch of organic apples, we further emphasise on importance of healthy eating and want to convey that ‘fruits are the best snacks’. Organic fruits have picked interest from fruit lovers in the country and by launching the best of organic apples, we have delivered what the consumers want.”

“Our collaboration with Stemilt has been a grand success and enabled us to bring variety of fruits to the consumers in India so far. We value our association with Stemilt and aim to work together with them to bring diverse variety of fruits to the consumers in India,” he said.

William P Young, Sr Export Account Manager, Stemilt Growers said, “Organic apples is a very popular offering from us and we are proud to bring it to Indian consumers. Like many other countries, India has emerged as a sizable market for organic produce and we are working towards satisfying the growing demand.”

“We are fortunate to have a partner in IG International that will enable us to take our products to wider audience in the country,” Young said.

After bananas, apples are the most consumed fruits in India. Consumption of apples in the country is estimated at 2.24 MMT in the marketing year 2017-18, up from 2.23 MMT the previous year. India’s consumption of international varieties of apples has also risen considerably over the years. Now, with organic fruit consumption constituting of 52% of total organic food products in India, demand for organic apples have also gone up significantly.

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The Dollar Business Bureau - Mar 12, 2018 12:00 IST