Pantaloons to sell Izabel London women wear in India

Pantaloons has signed a deal with the UK brand Izabel London to sell its women wear in India

The Dollar Business Bureau

Aditya Birla Fashion and Retail Ltd (ABFRL) said that the company’s fashion retail stores division, Pantaloons, has signed an exclusive pact with the UK brand Izabel London to sell its women wear in India.

The deal marks the entry of the British high street brand into India, across 145 retail outlets of Pantaloons, ABFRL said in a statement.

“Pantaloons is among the most popular hubs for women's wear in India. Our motive behind introducing 'Izabel London' is to create exciting moments of shopping for our women customers, at our Pantaloons stores,” said Shital Mehta, CEO, Pantaloons. The women's wear division is rapidly growing and has been contributing a significant part to the overall share of business, Mehta added.

Mehta further said that the company is delighted to offer women’s wear from Izabel London to its customers with international designs at attractive prices. With more than 200 styles as part of its SS16 collection, the brand is already famous among the women customers.”

Izabel London is a modern western wear brand for fashion loving women, based in London. The brand’s collection has an excellent blend of smart dresses, shrugs, easy tunics, chic palazzos and maxi dresses. The brand is available in many key high street department stores in the UK that include Dorothy Perkins, Debenhams, and House of Fraser.

In the UK, Izabel brand is available in more than 500 points of sale. However, it is also rapidly increasing its presence across the Europe, Asia and the Pacific regions with above 1000 points of sale worldwide.

A division of ABFRL, Pantaloons was earlier known as Pantaloons Fashion & Retail Limited. Pantaloons claims to be No 1 women’s wear retailer and is amongst the leading fashion retailers in India, with a range of leading domestic as well as international brands as part of its collection.

The Dollar Business Bureau - Jun 24, 2016 12:00 IST