Trafalgar expects 20% growth in India this year
The Dollar Business Bureau
UK-based travel company Trafalgar expects to achieve about 20% growth in India this year.
“India is the fastest growing country for us in Asia, and since last two years we have been witnessing double digit growth from this market. This financial year (January-December) we are expecting 19-20% growth,” Trafalgar (Asia) President Nicholas Lim said.
The company, which has already completed three years in the country, earns 12-15% of its total revenue from India. Lim said several factors such as 60% repeat clientele in India, insider experiences, premium clientele, superior services and word of mouth have contributed to the company’s unparallel success in the country.
“India, which contributes 12-15% to the overall revenue of the company, is a focus market for us and we see the travellers maturing and want to get a lot from their travel experiences, explore destinations in detail, wanting to experience the local culture, food and people of that country,” he said.
Trafalgar primarily focuses on the affluent and well-travelled segment in the big cities of India.
“We have tied-up with travel partners and mostly cater to people who are well travelled from the big cities. However, we do understand that India is a big country with wide audience, but we would want to establish our brand first and gradually expand our presence deeper,” he said.
Most of the travel bookings in India come from major cities like Bangalore, Mumbai, Pune, Hyderabad, Chennai, Delhi and Kolkata,
Trafalgar is planning to introduce India in its itinerary next year that includes the golden triangle of the country Jaipur-Agra-Delhi and Mumbai.
“We are going to include India in our itinerary from next year, which will include Jaipur-Agra-Delhi and also Mumbai panning from March till September. We will first see how it works out before introducing more itineraries in the country,” he said.