Xiaomi ties-up with Innocomm & Just Buy Live

Xiaomi products will be available in more than 5,000 offline stores all over India

The Dollar Business Bureau

In order to extend its offline distribution network in India, Xiaomi has tied-up with Innocomm and Just Buy Live. With this partnership, the phones of the Chinese company will be available in more than 5,000 offline stores all over India, the second biggest market for the company in the world after China.

“Just Buy Live is one of the early E-distributors, enabling retailers, shopkeepers and big corporates to purchase directly from their platform via an e-commerce model,” the company said in a statement on Monday.

The format ensures that the Chinese company reduces various distributors in between the network. On the other hand, Innocomm is the distributor arm of Foxconn, which gives much emphasis to the model of direct-to-retail distribution. This partnership would make sure that the company now directly sells to retailers through a sole distributor, thus in turn, cutting various distributors in between.

Manu Kumar Jain, India head of Xiaomi said that the company is mainly into e-commerce. We have taken our learning from the online to the offline model. We have chosen Innocomm and Just Buy Live as they have their unique models of distributing directly to the retailers.

“I believe that this strategic partnership will boost presence of Mi India across the country. As we expand our presence to over 5,000 offline stores, it helps more people to experience Xiaomi’s products and buy them easily,” he added.

The products of the company will now be available through major large format retailers like Sangeetha, LOT Mobiles, Big C, Poorvika and many others, the company statement said.

At present, Xiaomi’s smartphones Redmi 2, Redmi Note Prime, Redmi 2 Prime, Redmi Note 3 and Mi 5 are available in all the major Tier II cities in India. The recent launch from the company, Mi Max, will be available in outlets from July 13.

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The Dollar Business Bureau - Jul 11, 2016 12:00 IST